Eleventh version of the meeting of trends in electronic commerce
Leading national and international exhibitors will analyze the trends and new challenges generated by the expansion of electronic commerce in the region and in the world.
The Chamber of Commerce of Santiago (CCS) and the Latin American Institute of Electronic Commerce (eCommerce Institute) will take place on Thursday, April 11 at Centro Parque, the "eCommerce Day Santiago 2019", the most important e-commerce event in the country.
In its eleventh version, the eCommerce Day Santiago 2019 will bring together leading local and international leaders, who will analyze new trends and challenges that e-commerce is imposing in the region and in the world. Among the topics that will be addressed during the day include approaches to what the new ecosystem of global retail trade is and will be, its impact on Chile and the region; the digital transformation of companies and the ways to enhance the assets of digital transformation for a retail.
Recognized CEOs from different companies will provide the keys to address the challenges of new business models and technologies to achieve profitable and customer-focused businesses. Digital disruptions and their impact on other industries will be discussed, as well as the personalization revolution.
El director del Centro de Economía Digital de la CCS, George Lever, destaca el ritmo vertiginoso con que el eCommerce avanza en nuestro país y en el mundo, “no solo en términos de transacciones, sino en su despliegue estratégico en todos los mercados, lo que refuerza la importancia de establecer espacios para intercambiar conocimiento, relacionarse con el ecosistema y descubrir nuevas tendencias a nivel local e internacional”. Las ventas online superaron los US$ 5 mil millones en 2018, y se espera que en los próximos años sobrepasen los US$ 10 mil millones. “Latinoamérica es una de las regiones más dinámicas, en un escenario marcado por la innovación, el emprendimiento y la entrada de nuevos actores que generan gran disrupción”, concluye el economista de la entidad gremial.
"For this new edition of eCommerce Day we have worked on new activities and the development of a thematic agenda addressed by the main national and international references, in order to provide the tools and knowledge that a market like Chile requires. The digital industry is more mature than in other markets, however it is important to continue to professionalize the offer, so that the shopping experience is positive, the consumer returns and the conversion or repurchase is increased in online stores, "says Marcos Pueyrredon, president of the eCommerce Institute.
The eCommerce Day Santiago 2019, which, like previous versions, expects to bring together more than 2000 business leaders and business executives, includes multiple plenaries, workshops and thematic talks, including exchange of experiences and cases, as well as debates on new trends .
Awards and recognitions: eCommerce Startup Competition and eCommerce AWARDs
During the event, the Chilean companies and enterprises of the digital ecosystem will be able to stand out by participating in:
eCommerce Startup Competition: a space where Chilean entrepreneurs can present their projects to a jury composed of eCommerce industry leaders in Chile and the region, and make a defense of their proposal to colleagues in the industry.
eCommerce AWARD's Chile 2019: This is the highest recognition granted to companies in the sector in Latin America. An International Jury will choose in each category the company that for its development and contribution to Electronic Commerce and Internet Businesses is the most outstanding in Chile.
The eCommerce Day Santiago is part of the "Tour eCommerce Day 2019", the most important e-commerce and Internet business event in Latin America.
More information about the Chilean edition at: http://www.ecommerceday.cl/